Why Signature Drinks Are a Winning Wedding Idea

Top 5 Reasons You'll Love a Signature Drink

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When you are planning your wedding, there are so many details to consider and so many decisions to be made. You might think that adding a signature drink will be just another item to add to your endless to-do list, but a signature drink can help add to the ambiance and efficiency of your big day. Here are the top 5 reasons why a signature drink is a wedding win!

1. Signature drinks add to your wedding theme.

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The most common reason couples ask about a signature drink is because they are interested in coordinating the drink with the color theme of the wedding—with uniquely colored liquors, juices and riming salts and sugars. This is certainly a possibility no matter your color scheme, but a signature drink can do more than color coordinate—it can help share the story of your love with your guests. To tell your story, you might choose a drink that you love, or something that reminds you of your first date. Even if the cocktail is new to you, the name alone can have meaning to your love story or family history. Consider displaying the signature drink, its ingredients and its meaning in picture frames on top of the bar. Get your guests excited, even before the big day, by sharing the story on your wedding website.  

2. Signature drinks simplify the purchasing process.

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Depending on whether your wedding is a catered affair, at a restaurant or country club, deciding on your drink service is not as easy as it sounds. You will likely need to decide if you'd like full-bar service, or wine and beer service. You'll need to ensure that your venue and its staff carry the right licensing for whatever option you choose. If you opt for a full-bar, you'll need to decide if you'll pay a premium for top-shelf or not. In some situations, you'll be required to purchase the liquor for your event. To do that you'll need to make an educated guess about what each guest will drink, and estimate the number of drinks per guest. One of the most common mistakes that is made is to buy too large a variety of drinks, but not enough of each. Imagine getting only one glass of your favorite cocktail before it runs out. Disappointing, right? Opting for beer, wine and one or two signature drinks can simplify this whole process by limiting the necessary ingredients to happily serve your wedding guests for the whole event.

3. Signature drinks help to prevent your wedding from becoming an episode of the Jersey Shore.

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If you're a bride or groom who is anxious about some of your wedding guests over-imbibing, a signature drink can help with that too. Many couples consider a cash bar when faced with a tricky guest list, but most couples don't want to ask everyone to pay because of their lush "Aunt Lisa." A signature drink is a compromise between the two—allowing the couple to exert control over the alcohol content of the drinks. If intoxication is a worry of yours, choose signature drinks that have at two-to-three parts mixer and one part alcohol. You might also consider creating a signature drink which has a wine or beer base. Wine and beer tend to have a lower percent alcohol by content than liquor. So, signature drinks mixed with these are great options. Consider drinks like the Black and Tan, Bull's Eye, French Monaco and the endless varieties of wine spritzers. No matter what you choose don't forget to mention these concerns to your wedding planner or bar staff, professionals know how to deal with these situations and keep your big day stress free.

4. Signature drinks limit lines.

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Most wedding ceremonies are directly followed by a cocktail hour, and at many weddings, one of the first things your guests will encounter is a line at the bar. Signature drinks can drastically speed-up bar service. By limiting options, guests don't fall victim to analysis paralysis at the bar; picking a drink is quick and easy. Most guests are eager to try something special and memorable for your event. The bartenders are able to pour the signature drinks quicker too, because of repetition, proximity of the ingredients and the likelihood that they will be making several of the same drink simultaneously. Quick and courteous bar service will result in a smooth cocktail hour and happy guests. 

5. Signature drinks can save cash.

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Having a Signature Drink can help you save money, too! By limiting the number of ingredients required to serve your guests, you can take advantage of discounts on larger size bottles or buying by the case. You'll also eliminate waste, which can occur when you purchase and open mixers and liquors that are used to make only a few drinks. Since you will have complete control over the ingredients, you can save even more cash by choosing signature drinks that have an affordable base like lemonade or tea.

If you've decided a signature drink is a must have at your wedding, talk to your wedding planner, caterer or follow a professional mixologist. They'll all have great ideas for a signature drink that is perfect for you.

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Why Signature Drinks Are a Winning Wedding Idea
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